About SA's largest cycling, health and fitness expo

The Lifecycle Expo is the largest cycling, health and fitness exhibition in the country.

Linked to the world famous Cape Town Cycle Tour, the Expo serves as the only point of registration for the event and attracts in excess of 70 000 people.

The Expo has become known as a “cycling megastore” with the entire South African cycling industry under one roof.

Started by Eddy Cassar Public Relations in 1990, the company designs, markets and runs the project from inception to event date.